Hi, I'm Will. I write stuff and put it on the internet.

Incredibly useful and actionable piece on writing feature-length articles, provided with accompanying articles (in full) that help you see what Blundell means in context. Cut from the cloth of newspaper journalism, so if you're writing anything else you'll want to think carefully about how it might apply across different media.

A thin volume of opinion & the epitome of 'Hustle Porn'. Also reasonably outdated and likely ineffective tactics by now.

A thorough history of the MLM phenomenon that pulls no punches about how universally immoral, fraudulent and cult-like they are. Suffers from repetition in parts, but worth it to gain a deep understanding of where these institutions came from in the first place.

Straightforward guide to traditional press and media PR, worth reading if you've a specific interest in learning that kind of thing. Biased towards a British print media perspective, but provides solid generic advice nonetheless.

A helpful and straightforward system for building a compelling 'story' as the basis for framing your brand. Helpful with regard to website content especially.

A critical, insightful and, at many time, very funny look into the less-than-innocuous world of self help. The memoir element of the book—related to Lamb-Shapiro's relationship with her father and the mother she never really knew—was touching, but I wish she had spent more time broadening out to discuss self-help in a wider societal context. Absolutely worth reading if you've ever wondered why you've got so many self-help books on your shelves.

Coherent and straightforward guide to product positioning. Very little filler, gets straight to the point and uses useful stories to flesh out the different ideas within. Works particularly well because it's first principles thinking rather than just a 'system' or series of steps.

I wasn't entirely sure what to make of this. The agreements themselves are sound and the core of the philosophy is a useful model for how to approach life, but it's slightly spoiled by unusual generalisations and heapings of new-age drivel. It's good if you don't mind divining the wisdom from the waffle, otherwise it's probably worth avoiding.

Gruelling to read because of the utter horror of the Pacific theatre, compelling because of the fine prose and honest recounting of events by Sledge. One of the two memoirs that the HBO miniseries 'The Pacific' is based on. I haven't read anything quite like it before.

Useful and straightforward rules, guidance and suggestions for how best to write. Some of it is simply opinion unique to the time and location in which it was written and revised, skewing towards North American conventions. Won't change your life and instantly make you a great writer, but it is useful.