Hi, I'm Will. I write stuff and put it on the internet.

Decent level of advice for someone working advertising or an advertising-adjacent role. Some interesting tips on creative writing techniques, but nothing too in-depth.

Possibly the highest-value-per-page non-fiction specialist book I've ever had the pleasure of reading. Only worth reading if this is your bag, of course, but if it is then you're in for a treat. Endlessly useful and chock full of frameworks, suggested processes, and ideas.

All in all an interesting book, but didn't feel as transcendent to me as others have made it out to be. The overwhelming message seems to be that 'life isn't so simple' and that most everything needs a great deal of nuance to make changes or corrections.

A thorough dive into the thorny topic of market values at work in our lives today. Poses a lot of interesting questions and follows them up with convincing answers. Sandel has quickly become one of my favourite writers at work today.

Incredibly useful and actionable piece on writing feature-length articles, provided with accompanying articles (in full) that help you see what Blundell means in context. Cut from the cloth of newspaper journalism, so if you're writing anything else you'll want to think carefully about how it might apply across different media.

A thin volume of opinion & the epitome of 'Hustle Porn'. Also reasonably outdated and likely ineffective tactics by now.

A thorough history of the MLM phenomenon that pulls no punches about how universally immoral, fraudulent and cult-like they are. Suffers from repetition in parts, but worth it to gain a deep understanding of where these institutions came from in the first place.

Straightforward guide to traditional press and media PR, worth reading if you've a specific interest in learning that kind of thing. Biased towards a British print media perspective, but provides solid generic advice nonetheless.

A helpful and straightforward system for building a compelling 'story' as the basis for framing your brand. Helpful with regard to website content especially.

A critical, insightful and, at many time, very funny look into the less-than-innocuous world of self help. The memoir element of the book—related to Lamb-Shapiro's relationship with her father and the mother she never really knew—was touching, but I wish she had spent more time broadening out to discuss self-help in a wider societal context. Absolutely worth reading if you've ever wondered why you've got so many self-help books on your shelves.