Hi, I'm Will. I write things and put them on the internet.

There are two ways to see a bubble: either you study the numbers, or you find something that just doesn't feel right.

"Stop trying to hit me and hit me." —Morpheus

It's not absolutely crap, it's relatively crap. And it's a liberating feeling.

Many well-managed companies fail because they don’t adapt to disruptive change. This book explains why, and what to do about it.

A strategy and marketing classic that remains as relevant as ever. Dissects the difficulty of moving from early interest to wide adoption for disruptive tech products.

Dunford's done it again with a clear and compelling approach to selling. If you're even remotely involved in software startups, it's worth reading.