Hi, I'm Will. I write things and put them on the internet.

Dunford's done it again with a clear and compelling approach to selling.

Detailed and thoroughly researched, but perhaps not forceful enough. An interesting exploration of how the internet is, for want of a more nuanced summary, bad for our brains.

This book should be read by anyone who has used, is using, or intends to use the internet. Remarkably prescient and an indispensable volume for understanding our current media landscape.

This cult classic from the sixties was talking primarily about television. But it feels eerily accurate even today, in the 21st century, with the rise of social media and life online.

A neat, concentrated exploration of what bullshit really is and a foray into why there's so much of it. Can be read in a single sitting. Beautiful stuff.

A remarkable history of the social web over the last 20 years, from early blogging to TikTok during covid. Brings to light the formative and often unrewarded roles of women and people of colour in establishing and building much of the things we now take for granted on the internet.

Clear on the fundamentals and with a few good insights early on, but thin on details and execution. Written from the perspective of a marketer, and one specifically interested in consumer goods. For a more fundamental grounding, read Rumelt's "Good Strategy/Bad Strategy."

A walkthrough of the (frankly compelling) philosophy of René Girard, specifically that of mimetic desire. A truly interesting way of looking at the world, and powerful at explaining a number of modern phenomena.

"Strategy" is a term that anyone throws around these days. Not Rumelt: he knows exactly what it is, what it means, and has endless examples of his own to back it up. The wisdom of decades, packed into an endlessly fascinating book. Enormously valuable.

The fascinating story of how one of mathematics' hardest problems was solved. Takes a near-total survey of mathematical history, yet doesn't demand much knowledge of maths. I never thought a book about maths would be "hard to put down," but here we are.