Now

Last updated: 7 June 2026

A now page is what I’m working on, interested in, and exploring right now.

Working

I’m the Head of Marketing/one-man-band marketer at Calira, an equipment booking platform for R&D labs. It’s a niche product in a technical industry, which is precisely my favourite type of product and customer base to work with. I cover everything on the marketing side: events, webinars, content, product marketing, copywriting, paid ads, and sales enablement.

Building

I’ve recently rebuilt this site using Hugo and heavy dollop of Claude Code. I’m now exploring other small projects along the same lines.

Reading

Writing

Currently writing:

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